Metrics & Tracking

Tracking & Metrics Are Essentials To Online Success

Knowing as much as you can about your online visitors is critical to online success.

In Today’s Technology You Can Capture:

  • Age & Gender
  • Visitor Interests
  • Traffic Sources
  • Geographic Data
  • Technology Used
  • Benchmarking
  • Conversions
  • Funneling
  • and much more

We also offer some of these exclusive features:

  • Heat maps with click, movement and focus overlays. Simply said, we can see weaknesses and make corrections quickly and effectively.
  • Visitor recordings. We regularly monitor actual user activity to learn about user trends, especially when paired with demographic studies.
  • Traffic source clean-up. It’s important to remove fraudulent click sources to maximize your data’s accuracy.

As this data is organized, we interpret it and deliver suggestions to our clients. This helps fine-tune your online strategy in a thoughtful and accurate fashion. We offer this data in two formats:

  1. Interactive online discussion sessions. These sessions are designed to interactively discuss data and create a fine-tuning action plan on a regular basis.
  2. A synopsis delivered to client teams along with our recommendations.

Many of our clients highly value the data collected and progressive fine-tuning.