Tracking & Metrics Are Essentials To Online Success
Knowing as much as you can about your online visitors is critical to online success.
In Today’s Technology You Can Capture:
- Age & Gender
- Visitor Interests
- Traffic Sources
- Geographic Data
- Technology Used
- and much more
We also offer some of these exclusive features:
- Heat maps with click, movement and focus overlays. Simply said, we can see weaknesses and make corrections quickly and effectively.
- Visitor recordings. We regularly monitor actual user activity to learn about user trends, especially when paired with demographic studies.
- Traffic source clean-up. It’s important to remove fraudulent click sources to maximize your data’s accuracy.
As this data is organized, we interpret it and deliver suggestions to our clients. This helps fine-tune your online strategy in a thoughtful and accurate fashion. We offer this data in two formats:
- Interactive online discussion sessions. These sessions are designed to interactively discuss data and create a fine-tuning action plan on a regular basis.
- A synopsis delivered to client teams along with our recommendations.
Many of our clients highly value the data collected and progressive fine-tuning.